“You have to stand out in order to stand a chance these days," female dance duo Dance Loud tells Billboard of their evocative new single, "Why Lie." "There is more hate than love so we are here to spread it in hopes everyone will reach a higher frequency." That's certainly true of the entrancing new single, which asks listeners to embrace honestly and vulnerability over face-saving tactics meant to preserve someone's own self-image.
Amplified by their accompanying visuals, where Sanchez inspires others to pay-it-forward through the simple gesture of giving out free pizza slices, Dance Loud's "Shady Beach" is the perfect antidote to the collective fear we are all feeling right now. It's moments like this—among many other stories we've seen surface during this world pandemic—that remind us of the power of kindness, and taking comfort in the little things, whatever they may be.
“The tandem's live performances are a joy to behold. Sanchez's beats build and build on the dance floor like any good house music set, then Zimmerman joins the production, adding layers of intricate drum rhythms that both complement and contrast with the synths. The result is all of the vivacity of a live concert, with the simple euphoria of a dance floor.”
“Together, as Dance Loud, they make a rhythmic thunder that’s part spun and part live-drummed that’s bound to get people up and moving. They come to Buffalo on behalf of a good cause, having teamed with the It gets Better campaign, working to spread a positive message of support to LGBTQ youths through the power of music and community.”
"Chicago-based electronic dance duo Dance Loud has released the audio for hypnotic single “Hollow” about the hollowness inside us all and the good and bad in everyone."
1st DAY FRESH
THE RANDY REPORT
THAT BUZZING SOUND
TOM TOM MAGAZINE
BAY AREA REPORTER
THE RANDY REPORT
Kristin Sanchez is a vinyl house/electronic DJ, with a penchant for adrenaline building blends with heavy equalization, hip-hop style scratching on strong percussive, high tempo dance tracks. Kristin started spinning vinyl at the age of 18 which enabled her to max out her first credit card on a set of tables. Growing up in the city of Chicago, she developed a life long love for old school Chicago house tracks. Her major influences include “Kaskade,” “Timbaland," "Cajmere," & “Swedish House Mafia.”
Desereé Fawn is a classically trained rock, jazz drummer, that is noted for her syncopated off beats often using polyrhythms and polymeters. Desereé is from a rural farm town in Southern Illinois. She started playing the guitar at the age of 7 and drums at the age of 10, in her elementary school band and playing through college. Previous band styles she performed in range from Melodic to Metal. Her major influences include Danny Carey from “Tool,” “Pink Floyd," "Radiohead," and "Deadma5."
Opposites do more than attract. Their fusion generates friction and sparks energy. Representing opposing sides of the spectrum, Kristin Sanchez [DJ, producer, engineer] and Desereé Fawn Zimmerman [drums, guitar, vocals] comprise one dynamic and diverse whole in Dance Loud. The Chicago duo co-mingles Fawn’s live instrumentation steeped in classical training with Sanchez’s electronic production and DJ wizardry. Acclaimed by Chicago Tribune and sharpened into a live force via countless shows since their 2008 formation, the pair push the full potential of this union on their 2020 independent full-length debut, The Moment.
“Duality seems to be a constant theme in our life together,” states Kristin. “We’re each other’s creative opposite. Desereé is a total metalhead with jazz and gospel roots. I’ve always been into bouncy club music and started out as a Latin and soulful DJ. When you put us together, you get Dance Loud. The Moment reflects both halves where the beginning of the track listing is more like me, and the bottom half is super emotional like Desereé. The one thing that never changed is the fact we really like high tempos. It’s the midnight BPM at 128.”
“We call it ‘Emotional Dance Music’,” adds Desereé. “You can experience it together, but it’s almost meant to be heard alone.”
Initially, Kristin and Desereé caught each other’s attention in art school. A relationship blossomed before they found themselves on stage together. As the story goes, Kristin had a DJ gig, and Desereé hopped on the drums, illuminating the potential of their creative chemistry. By taking on real estate projects, they financed a D.I.Y. musical operation as Dance Loud. They dropped their debut single “Spy Vs. Spy” in 2013 and performed across North America, taking over the Artist Lounge at Bonnaroo and packing celebrated venues such as Knitting Factory in New York and The Steady in Toronto. The pair trucked along and quietly built an audience until a horrific accident nearly derailed everything.
In 2017, a semi-truck rear-ended their vehicle. Airlifted out of the wreck with internal bleeding, Sanchez broke eight ribs, her collar bone, sacrum and shattered pelvis. The destruction also claimed an old computer with ten unreleased songs as well as other gear. During a month in the hospital, the future became clear. “Kristin wasn’t able to walk for a long time,” sighs Desereé. “Music was the only thing helping her. We started talking about it in the hospital, because we had nothing but time to think.” “It really put a fire up our asses,” adds Kristin. “I shut down the voice in my head telling me not to do this. I said to Desereé, ‘If we’re going to die tomorrow, do you want to have one song or an album?’”
As soon as they left the hospital, they commenced work on what would become The Moment. The musicians successfully completed a GoFundMe campaign, which was created, hosted, and launched by their friends during the accident. Afterwards, they created the entire body of work independently—thanking funders in the eventual liner notes. Now, Dance Loud introduce the record with the first single “Hollow.” Crafted from analog guitars, drums, and field recordings, distorted synths give way to an angular beat as hypnotic vocals enchant and engage. It blurs the lines between electronic immersion and alternative orchestration. “It specifically speaks on duality,” Kristin explains. “It’s about being hollow inside. Every bad person has a good side, and every good person has a bad side. It’s a pervasive theme on the record.”
Meanwhile, chilling piano and sinewy guitar wrap around “Why Lie.” The downtempo soundscape ebbs and flows alongside the hushed delivery. “It’s about a realtor we knew who kept lying for no reason,” Kristin goes on. “There’s no need to lie though—ever.”
Chirps and buzzing lock into a future-forward groove on “Shady Beach” as the track shuffles towards a bold and blissful refrain. Then, there’s “Hear Me Out.” Intense emotion spills out between off-kilter beats as they detail “a real argument in our relationship and how sometimes we need to be alone to heal ourselves.” Meanwhile, they bookend the record with “Time” and “Travel,” which much like the members also complete a full circle.
“They’re two sides of the same piece,” Desereé elaborates. “We were obsessed with studying time travel at the time. We were also really inspired by Dark Side of the Moon and all of the conspiracy theories about it. We wanted the whole album to represent an endless loop with ‘Time’ and ‘Travel’.”
In the end, the duality distinguishes Dance Loud forever.
“This is our journey together,” Kristin leaves off. “After the accident, it all started to make sense. By embracing who we are and our differences, we’re about spreading positivity and karma through this music.”
Desereé concludes, “Each song has a lot to tell people. It’s like we can’t shut up.”
"Hollow" is about the duality of human kind being half good and half bad. Can’t judge a book by its cover with out knowing the story within. Sometimes people have to recognize why and when we are being hollow, empty with no heart
inside. Think outside of yourself and put yourself in someone else's shoes.
Shady Beach is about getting really high, going out and being kind to people in a pay-it-forward short story style because “nobody likes a shady beach.” Our world in divided, let's start being good to one another. The energy you put into the universe could come back to you times three.
Why lie? For selfish reasons or insecurity? These people don’t know they are hurting themselves and it's about why we should learn to forgive these people. As Abraham Lincoln says “No one has a good enough memory to be a successful liar.”
Hear Me Out is about being in a relationship, wanting to spend an eternity with someone yet sometimes you need to spend time apart to heal and reflect, so you don’t come back and start to shout.
DIGITAL TOUR BUS
"Precious" was the name of our beloved, hand crafted tour music. More info in bio, RIP Precious!
This is 2019 performance. It is growing and evolving as we speak.